Building customer-centric digital products, brands, and experiences.
I’ve launched hundreds of websites, features, and branding for organizations such as Air Canada, PwC, IBM, and the Government of Canada.
Kambeo—the first social impact platform to connect cause, community, and commerce.
Client / Kambeo (formerly Gigit)
Role / Founding Product Designer
Time / 14 months
Simplifying a complex product concept into launching an intuitive user experience for individuals, corporations, and non-profits concluding in $5M seed money after the 1st year.
Pathfinder: Evolution of Work—internal platform design for public sector employees.
Client / Government of Canada
Role / Lead Product Designer
Time / 8-Weeks
Navigating the future of work in an unpredictable environment had this public sector branch turning to our consulting team to foster interest and deliver accessible resources. We were able to boost engagement by over 90% in just 8 weeks.
Avis & Aeroplan's 35+ year partnership gets an upgrade with the new status matching feature.
Client / Air Canada
Role / Lead Product Designer
Time / 12-Weeks
Designing an easy-to-use flow for Aeroplan members to request a complimentary Avis status upgrade, resulting in a 400% increase in active members and a 700% increase in transactions through Avis touchpoints in two months.